The vitality of unrealistic ideas in creativity

Unrealistic ideas are vital to the creative process, even and especially in shared creative work sessions. It's no coincidence that groups manage to generate the most uninspired and cliched ideas as they strive to come up with realistic ideas that aren't criticism and rejection magnets.

It's also no coincidence that so many of the best ideas on the planet originated in forms that would seem to most reasonable people as unrealistic. Much of the best features of our world represented what would not long ago be deemed the impossible by experts and clueless alike.

We are in large measure more creative, alone and together, when we let all the unrealistic ideas we can generate spark and seed new ideas that work far beter than what the status quo offers.

#creativity #innovation #design